Leave it to Miuccia to propose a rather unconventional yet quirky take on the video campaign for the Prada Spring/Summer 2012 collection. The video follows a more conventional Steven Meisel-directed fashion film which was released in the first week of February and is the latest installment of the “Real Fantasies” campaign series. Last season, Miuccia took us to a dollhouse, this season – to a purposely trippy golf site.

The video, created by AMO OMA and directed by James Lima, is a uniquely non-linear collage of photography, text and graphics that transports viewers into a nostalgic doorway of hyper reality. Golf and picnicking never looked so cool and Lindsey Wixson and Jessica Stam tend to agree as they’re seen dancing around the video. Check out some of the artwork and the video below! Now all that’s left to do is join the land of golf in this superb weather with the flashy yellow/blue shirt…


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