A tiny car racing along a pair of Dixie sunglasses. Jewelled and multi-coloured golf shoes taking the form of skyscraper rooftops in the city. A Pyramide bag handle used as a steering wheel. What is all this? This is what goes on inside Miuccia’s head in between designing a collection and having a shot of espresso apparently. Okay scratch the last part. This is the visually stimulating work of Armenian-born illustrator Vahram Muratyan (best known for Paris vs New York and series for Nowness), commissioned by Prada to create animated GIFs featuring accessories from the hit Spring/Summer 2012 collections.
Aptly called Prada Parallel Universes “Where two parallel universes meet under the auspices of Prada style,” the viral illustrations drive out the nostalgia and gear the Prada accessories into the present through a virtual road of Muratyan’s signature style. Check out all the dreamy animations below.